Utilising online marketing that has relevant, targeted content is extremely important to drive potential guests to your website and, ultimately, to your hotel.Online review websites, such as Tripadvisor or Expedia, are also very important. Moreover, several emerging markets have seen their GDP increase at a rapid pace, thereby enabling their citizens to travel the world.
These include: (1) improving brand image, as customers are drawn more and more to environment-friendly companies and potential employees are looking to be part of companies that make a difference in the community; (2) benefiting from economic incentives led by governments for the development of green businesses; or (3) improving cost efficiency, by implementing better working procedures and environmentally friendly technologies that end up increasing the hotel’s profitability.Simple changes, such as recycling, installing low-flush toilets or going paper-free by investing in technologies that eliminate the need for printing or handwritten documents are some things that all hotels should be doing right now.Hotel guests are increasingly demanding and also more likely to give negative feedback on online rating sites when something goes wrong during their stay.Now more than ever, it’s crucial for hotel managers to focus on improving guests’ satisfaction by making sure that nothing goes wrong.
Another way would be remembering returning guests’ personal information and tastes (regarding meals, for example). Customers are more and more interested in products that they can customise or in personalised experiences that seem to have been tailor-made just for them.Customisation in a hotel can start before the potential guests even become guests. This will lead to the development of new concepts and more innovation in the industry and contribute to the emergence of an ever more individualized offer.The impact of global warming can today be considered a major risk for both corporations which may lose in revenues and profits and society as a whole.
This will ultimately improve customer experience and the hotel’s overall efficiency and reputation. The only question remaining is up to which extent this transformation will have to take place.Got a story to share? Other … Social networks and in particular TripAdvisor have had a profound impact on customers. This article will identify the Top 5 challenges to the hospitality industry in 2019 and how to overcome them.Computerised Maintenance Management Systems such as Infraspeak ©2015-2019 - Brought to you by Facility Management GeeksSustainability is an increasingly relevant issue as it can affect hotels in many ways.
The separation between the management of operations and real-estate assets now allows hospitality companies to focus on their core business, thus improving efficiencies.It however induces additional complexity and potential agency problems, explaining the emergence of new types of jobs, such as asset managers.As stated above, new job profiles have emerged following the increasing complexity of the hospitality industry. Their demand, of course, has a big impact on the offer.Customers request extreme personalization, unique experiences, and so on. Now, hoteliers have to pay to get access to these customers, thereby leading to a thinner profit margin for the former.Apps, in particular, are increasingly important in the way hoteliers manage the services they provide to their customers and can now control many aspects of the guest cycle and experience.Low cost carriers enable more people to travel the world at a reasonable price. A respondent said that this What does the future of hospitality hold? Customers from South Korea, China, India, and others, now constitute a large body of potential travelers.
Each year, the changes have concocted fresh challenges for hotel managers to overcome and 2019 will be no different. Become an EHL Insights contributor© 2020 Ecole hôtelière de lausanne, Switzerland, all rights Would it be nice to have a hotel where … In the event of softening demand, the pressure will be on for revenue managers to maintain rates as pricing power shifts to the consumer. Sustainability concerns. Automated Hotels. The hospitality industry has been undergoing tremendous changes and disruptions over the last two decades.What key trends have been steadily reshaping the industry and where is hospitality heading in the near future? … Housekeeping should have easily accessible checklists and failure reporting should be as fast as possible to solve them instantaneously.This is a challenge, but it is made possible thanks to maintenance management software that allows multiple people from multiple departments to report failures which are instantly communicated to the responsible employees or technicians.Be it for failure reporting or for instant check-in and checkout, replacing room keys, paying for leisure activities or meals, incorporating mobile technology into hotels’ processes for employees and customers, is something that hotel managers must consider in 2019. Improper and ineffective marketing. Labor Skilled to Meet Current Travel Trends: … Sustainability is an increasingly relevant issue as it can affect hotels in many ways. The traditional hospitality industry will evolve into niche markets (serving specific types of customers), or extremely luxury sector (so they can afford to pay their staff reasonable salary). Is it possible to have automated hotels? Six dimensions came out from our survey:It is becoming critical to personalize and tailor the services to the needs and preferences of the travelers.More customization and specialization may enable increased value creation for hospitality companies.
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