In order to create an open culture, the organization itself creates the climate where grapevines are automatically created. In this type of communication network, one individual transmits information to a select group of individuals, who then tell another select group of individuals. Some personal matters and other situations may cause these feelings.Typical examples of situations prompting grapevines include layoffs, takeovers, promotions, organizational restructuring, the introduction of new technology etc. Employees and staff can communicate important topics using their own language, instead of the technical jargon used in formal communication channels.Grapevine is a symbol that reveals the existence of informal and peer groups in the organization. The advantages of informal communication are given below:The disadvantages of informal communication are as follows:A smart manager should take care of all the disadvantages of the grapevine and try to minimize them. The grapevine does not have any definite pattern or direction, though it is largely horizontal in nature. It is a complex web of oral information flow linking all the members of the organization.According to Bovee and Others, “Grapevine is an informal interpersonal channel of information not officially sanctioned by the organization.In the opinion of R.W. Probable causes are discussed below: Some organizational issues like the insecurity of service, the uncertainty of promotion, undermining the role of subordinates by superiors etc. This type of organization communication network allows for information to be passed across hierarchical barriers with ease. This website uses cookies to improve service and provide tailored ads.

are likely to create emotions in the mind of employees and make them excited. Despite existence of formal channels in an organization, the informal channels tend to develop when s/he interacts with other people in organization. Cluster Chain: In the cluster chain, a person tells the information to the selected persons who may in turn relay (pass) the information to other selected persons. What is Grapevine Communication or Informal communication. By using this site, you agree to this use. Prof. Keith Davis, who has done some research work on the nature of grapevine, has classified it into four basic types-pls give me an update concerning business communicationWithout a reef, there will be no beautiful waves; without setbacks, there will be no magnificent life What is Grapevine Communication? Likewise, the chain continues, and the message reaches to all in the network.This pattern is similar to the telephone tree, wherein one …

Cluster Chain Network: In the cluster chain network, there is an individual who, acts as a source of a message, transmits information to the pre-selected group of individuals out of whom few individuals again tell the same message to other selected group of individuals. Types of Grapevine © Copyright 2019 - Business Communication Coach - All rights reserved. Prof. Keith Davis, who has done some research work on the nature of grapevine, has classified it into four basic types-Communication through the grapevine is a matter of spontaneous feelings.

If these are not disclosed to the employees, someone may activate grapevine channel.Now a day, many organizations permit its employees to communicate with each other frequently. It can be effective horizontally, vertically and even diagonally. Cluster chain is shown in the following figure-So we find four major patterns of grapevine available in different organizations. They are not mutually exclusive rather than inclusive. Chain communication refers to the communication between a superior and a subordinate. At the same time, s/he should make best possible use of advantages of grapevine. It is also known as grapevine that takes place when the people of an organization or group, especially of same level or rank gather or meet tighter and discuss informally.It has no definite pattern or direction though it is largely horizontal in nature. Griffin, “The grapevine is an informal communication network that can permeate an organization.”Newstrom and K. Davis said, “Grapevine is an informal system that arises spontaneously from the social interaction of the organization.” The grapevine does not have any definite pattern or direction, though it is largely horizontal in nature.


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